MEDIA OPERATIONS / SYSTEMS ARCHITECTURE

Unified title operations platform.

Unified title operations platform.

Unified title operations platform.

LEGAL

FINANCE

DELIVERY

A centralized Airtable platform unifying legal, finance, accounting, delivery, and title metadata into a single operational workspace.

Title Operations Control Room

SYSTEM 01

TITLES

400+

DEPARTMENTS

5

WORKFLOW

STATUS

SOURCE

Legal

Unified

Contracts

Finance

Synced

Invoices

Delivery

Ready

Metadata

TITLE OPERATIONS SCHEMA

One operational record for every title.

One operational record for every title.

01

Title Record

Metadata, rights, delivery, status

02

Department Views

Legal, finance, accounting, delivery

03

Shared Source

Aligned updates and ownership

04

Operating Logic

Clear workflows and visibility

CHALLENGE

Operational information was fragmented across disconnected spreadsheets maintained by different departments. Duplicate files, inconsistent updates, and manual processes created inefficiencies and reduced visibility across the organization.

SOLUTION

Designed a relational Airtable platform where every title became a centralized operational record. Department-specific workflows remained independent while sharing the same underlying data.

MY ROLE

Designed the platform architecture, built the relational database structure, standardized title metadata, and connected legal, finance, accounting, and delivery workflows.

IMPACT

400+ titles managed, 5 departments unified, and one shared operational platform for cross-functional title management.

TOOLS

Airtable

Relational Databases

Workflow Design

Information Architecture

Cross-functional Operations